Thursday 25 November 2010

Marketing Southsea

In the early 1900s there was a real vision for the tourism industry in Southsea which differentiated the area as an ‘upmarket’ resort.

‘Southsea is essentially a place for those who prefer their seaside stay to be spent amid surroundings that are peaceful, quiet and refined, without being dull; for children whose helplessness and venturesomeness demand absolute safety as far as natural conditions go; for all anxious to recruit the fagged body and mind; and, above all, for the lovers of all the glorious sea and its never ending charms, and for those who like to lounge on the beautiful greensward adjoining Southsea Castle.’ Portsmouth and Southsea Official Guide, 1907

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